Erectile Dysfunction Broadens the Market Even More

Who's next in the Viagra marketing campaign? Kids? Maybe. The Viagra and Levitra ads are targeting mid-20s men. While there is much controversy about ads portraying 40 year-old men as devils to sell the notion that Viagra makes you, well, more aggressive, the big story (in Miami anyway) is the shift to this younger population. No doubt the same group of young men will want to have a three-day sex pass as well, so look for ads for Cialis soon! Ken Goodman is quoted.