August 09, 2006

Mining Prescribing Data? Who Let This Happen??

gThere is no reason prescription information should be made available for marketing purposes. Defenders of the status quo cite the need to maintain the quality of care by analyzing all forms of data but this is a smokescreen for tracking the pills that each doctor prescribes and marketing accordingly. This article nails this practice and what is wrong with it. - Art Caplan

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