Art Caplan on the New PHRMA Statement on Gifts: Nonsense on Stilts
I disagree. Sales reps do not have the background or the training to provide sound advice to physicians. They have a background in marketing and selling products--the science of which I would doubt they understand in any real way. I am surprised to see this unconvincing rationale come forward and hope that it will be a tiny speed bump in the effort to minimize the influence of marketing and sales people at academic medical centers, hospitals, and doctor's offices.
- Art Caplan
Labels: Conflict of Interest, marketing, medical schools, PHRMA