June 18, 2007

Why Can't You Use Sex to Sell Condoms?

The NYTimes reports that the makers of Trojan condoms have developed a new marketing campaign called "Evolve." The message is all about thinking about your own health and that of your partners everytime -- a great public health message. However, CBS and the FOX networks are refusing to air these new TV commercials even during late night programming. This ad seems tame compared to some that are used to sell Viagra, shampoo (remember the "Organic" experience), and even dishwashers. Hurray to ABC, NBC, MTV, Comedy Central and Adult Swim who will air the commercials, and a great big wimp award to CBS and FOX.

-Andrea Kalfoglou

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